By Giulio Piovaccari
MARANELLO, Italy (Reuters) -Ferrari has unveiled the technology which will power its hotly-anticipated first electric car, the Elettrica, as the 78-year-old luxury Italian sportscar maker looks to add battery power to its hybrid and petrol-engine models.
In a closely-guarded event at its Maranello headquarters, a Ferrari-red cover was pulled back on a stage to reveal the Elettrica’s production-ready chassis: a car base, with battery pack and electric motor, though with no wheels or outer shell.
The completed car, which Ferrari is expected to present next year at a global premiere, will have a top speed of 310 kilometres per hour (193 miles) – slightly slower than most of its engined models and a range of at least 530 km.
The four-door, four-plus seat car will have a specially-designed sound system to amplify actual vibrations from its powertrain to create a distinctly electric Ferrari sound, rather than just faking engine noise.
The unveiling of the inner workings of Ferrari’s maiden electric car marks a milestone for the auto industry that is grappling more widely with a shift from the internal combustion engine to the electric battery.
“Today… is an historic day for us. We all have goosebumps,” said CEO Benedetto Vigna, who said the electric car would complement, not replace, the company’s existing models. “The EV is an addition, not a transition.”
FERRARI NEEDS AN EV FOR NEXT GENERATION OF RICH KIDS
Like other high-performance brands, Ferrari has been cautious about electrification. Reuters reported in June that it had delayed a second EV model until 2028 because of a lack of demand. Rival Lamborghini, part of Volkswagen, has delayed its first EV until 2029, saying the market is not ready.
Luxury automaker Porsche forged ahead with EVs, but has been caught between a crowded Chinese market and Western buyers who still want Porsche’s loud combustion engines. Delays to its EV roll-out have hit parent Volkswagen.
Ferrari is aiming to have 20% of its model line-up fully-electric by 2030, its long-term business plan unveiled on Thursday shows. That is below the 40% target it set for 2030 in its business plan three years ago.
Ferrari is under less pressure than mainstream automakers to go electric ahead of a 2035 European Union ban on new fossil-fuel car sales, as it can sell combustion-engine models running on higher-cost synthetic e-fuels its customers can afford.
But wealthy younger buyers are keen to go electric.
“If you think about the next generation of kids, to remain relevant, maybe Ferrari needs an electric line-up that represents the pinnacle of its type,” former Aston Martin CEO Andy Palmer told Reuters.
FERRARI NEEDS “AN EV THAT IS MORE THAN AN EV”
The Ferrari Elettrica, expected to cost at least 500,000 euros ($580,400), Reuters reported last year, comes almost two decades after the first hybrid technology appeared in its Formula One cars in 2009. Ferrari began selling hybrid models in 2019.
The Elettrica’s chassis and body will be made from 75% recycled aluminium and the battery is fully integrated into the floor to help lower its centre of gravity, which will help with performance and speed. It will have a fast-charging battery.
Industry experts said the challenge for brands like Ferrari was how to create something more than just a high-spec version of a premium EV, which already has instant acceleration.
The upcoming Tesla Roadster, for example, is advertised with a top speed of more than 250 mph.
Ferrari’s cars, which start with a price tag of more than 200,000 euros, need to offer more.
“If Ferrari is going to be successful, it has to bring to the market an EV that is more than an EV,” Palmer said. “(It) is not offering you acceleration, it’s not offering you top speeds because you can buy that in a 30,000 euro BYD.”
Phil Dunne, a managing director at consultancy Grant Thornton Stax, said demand was yet to catch up, but Ferrari’s strength would be offering its large base of wealthy consumers the same experience and feeling its combustion-engine models do today.
“If their customers want to be environmentally friendly today, they can have a Tesla, they can have some other EV,” Dunne said. “Teslas can give you an amazing feeling of power, but it doesn’t feel anything like a Ferrari.”
($1 = 0.8615 euros)
(Reporting by Giulio Piovaccari in Maranello; Editing by Nick Carey, Adam Jourdan and Jane Merriman)
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