MERRILL, WI (WSAU) — The City of Merrill is launching a new marketing campaign to attract new residents and tourism.
City Communications Consultant Chantel Kuczmarski says they were looking for something simpler than the former “city of parks” design, and something that would translate well to today’s digital world.
“There are a lot of benefits to having a simple logo,” said Kuczmarski. “It’s easy on the eyes, it’s easier for the consumer. It works well for a variety of landscapes and it’s suitable for smaller screens.”
The logo features a lowercase m design in the background which represents the city’s small-town charm and paints the city as an informal, casual, and friendly place. The blue and green color scheme represents the city’s green space and proximity to the Wisconsin River.
Kuczmarski says she’s currently working to get the logo updated on the city’s websites and plans to roll it out on letterhead and official documents later this month. Updating the logo on signs and other large elements will take longer.
