Dairy Farmers of Wisconsin project that Americans will consume over 20 million pounds of cheese while watching the game Sunday evening. To put that into perspective, that’s 1.7 million wheels of cheese, which is enough to fill every single NFL stadium with a football field size cheese board.
In 2020, cheese sales increased 13% because Americans bought more cheese than they have any other year. This year, we are seeing record-breaking cheese sales and a huge increase in game day recipe searches,” says Suzanne Fanning, Chief Marketing Officer for Wisconsin Cheese and Senior Vice President at Dairy Farmers of Wisconsin.
The cheese factories in Wisconsin are seeing the impact of increased sales. “Many of our state’s cheesemakers have added extra shifts and secured extra space to accommodate all the orders—not to mention adapt their businesses to accommodate the sudden jump in online cheese orders from consumers across the country,” says Kirk Scott, Senior Vice President of Dairy Company Communications at Dairy Farmers of Wisconsin.
“We are planning to triple our fulfillment capacity in the coming months,” says Ken McNulty, owner of Wisconsin Cheese Mart. “We saw a huge increase in our online sales thanks to shifting customer demand…”
If you’re trying to figure out what type of cheese to get for the Super Bowl, Dairy Farmers of Wisconsin also put together a list of what drinks pair well with what cheeses. Cheers!
