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Miranda Lambert and Crystal Light Introduce "Playable Poster" Technology on Platinum Tour

Image courtesy of Image Courtesy Kraft Foods Group (via ABC News Radio)
Image courtesy of Image Courtesy Kraft Foods Group (via ABC News Radio)

Miranda Lambert and Crystal Light have partnered to create the United States' first-ever "playable poster" to give fans a chance to listen to her latest album, Platinum .

The new technology will be on display at stops on Miranda's Platinum tour. The Crystal Light poster uses conductive ink to sends a signal to a tiny processor that sends the music through a mega-watt speaker attached to the back of the poster.

Miranda says, "I’m always thrilled to introduce new ways for my fans to interact with my music. What better way to kick off the Platinum tour than with my favorite brand Crystal Light, and a fun, unique way for concertgoers to enjoy my album.”

Miranda's Platinum tour continues through October.


Copyright 2014 ABC News Radio

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