On Air Now

Listen

Listen Live Now » 101.9 FM Central Wisconsin

Weather

Current Conditions(Wausau,WI 54403)

More Weather »
63° Feels Like: 63°
Wind: WNW 0 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Tonight

Partly Cloudy 56°

Tomorrow

Mostly Sunny 79°

Fri Night

Mostly Clear 55°

Alerts

Toyota unveils sports car concept in bid to recapture Supra sizzle

Actors perform as a Toyota FT-1 concept car is unveiled on stage during the press preview day of the North American International Auto Show
Actors perform as a Toyota FT-1 concept car is unveiled on stage during the press preview day of the North American International Auto Show

DETROIT (Reuters) - Toyota Motor Corp <7203.T> took the wraps off a new sports car concept on Monday, underscoring an effort by Japan's largest automaker to energize its brand and fill a void in its lineup after discontinuing the Supra more than a decade ago.

The concept, called the FT-1, is part of a broader attempt by Chief Executive Akio Toyoda to add excitement to a brand better known for quality and reliability than heart-pumping performance.

Although the Supra never sold in high volumes it enjoyed a loyal following among compact sports car enthusiasts.

(Reporting by Nathan Layne; Editing by Jeffrey Benkoe)

Comments