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Study looks at baseball's financial impact on Milwaukee

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A sold-out crowd at Miller Park in Milwaukee, WI (Reuters)
A sold-out crowd at Miller Park in Milwaukee, WI (Reuters)

MILWAUKEE (WSAU)   The Milwaukee area gets a lot of green from Brewer blue.

A new study from U-W Milwaukee shows that a million more fans a year have attended Brewer baseball games in the 12 seasons Miller Park has been open, compared to the final 12 years the team played in the old County Stadium. The study was done for Major League Baseball, and it found that those million additional fans add $263-million per year to the Milwaukee economy. 45-percent of Miller Park’s customers are from outside the metro Milwaukee area.

Stadium district officials say the retractable roof lets out-of-towners make their travel plans knowing that their games won’t be rained-or-snowed out. Also, the Brewers have been winning more lately. But the U-W-M study said the team’s winning percentage at Miller Park was almost exactly the same as the final 12 years at County Stadium – just under 48-percent.

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