MADISON, WI (WTAQ) - It used to be that voters got a break every once in a while from all the political campaign sniping.
But the head of the Republican National Committee says those days are over.
Kenosha native Reince Priebus tells conservative Madison radio host Vicki McKenna that the GOP will have to campaign year-round if it wants to win elections.
Priebus says Republicans have to attract more of what he calls “low-propensity voters” that include African-Americans and Hispanics. And he says, “It’s nothing that you can parachute in on three months before an election … It’s got to be all the time.”
Priebus calls it the “new world of the Republican party … a coast-to-coast, granular, community-based campaign year-round including this year and next year.”
The GOP’s immediate goals are to take control of the U.S. Senate in 2014, as well as maintaining its majority in state governors’ offices.