Josh Turner has signed on as a spokesperson for Ariat International, the maker of Western and English footwear. He's featured in the brand's new "Passion" advertisement campaign, and Josh's relationship with Ariat started naturally. He picked up a pair of their boots at a store in Montana and says, "I was blown away at how comfortable they were."
The boots come in handy while Josh is playing concerts too.
"I knew the rubber sole would be great on stage to keep me from slipping and sliding," Josh explains.
He'll be wearing his Ariat boots during his show in Redding, CA.
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