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Wisconsin's historic sites see drop in attendance, revenues

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MADISON, WI (WTAQ) - Only one of Wisconsin’s 10 historic sites have seen bigger crowds this year.

Circus World Museum in Baraboo has had an 8% jump in attendance, to just 68,000 as of last week.

The site’s revenues also went up by 2%. Meanwhile, attendance at all ten historic sites totaled just over 300,000 for the year – and there were $735,000 in revenues, both down 2% from a year ago.

Wisconsin’s largest historic site, Old World Wisconsin, had a 1.3% drop in attendance to just over 41,000. Its revenues fell by 13%.

Steve Freese, the director at Circus World, tells the Wisconsin State Journal that an uncertain economy played a role in the attendance drops.

As for the increase at his own site, Freese said Circus World gets a spillover from the Wisconsin Dells visitors – and many grandparents would rather take their grand-kids to Circus World as an alternative to the Dells’ water-parks.

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