Today, I wrote a few pieces of copy for a disaster recovery service, a company that helps people restore their homes after a fire or a flood.

Whenever I write commercial copy, whether it's for a restaurant, a mechanic, a butcher, baker, candlestick maker, etc., I always put myself in the place of the person in the market for that service.

A flood victim has everything they own, everything they know, maybe even someone they know is taken away.  What's worse, there's virtually NOTHING they can do to prevent this loss.  It's one of the crueler twists of fate in our universe.  While the hand of God can be kind, when it strikes, it strikes hard, as illustrated in this video:

Okay, silliness aside, putting myself in the mindset of a flood victim for a few minutes makes my heart go out even more to the poor folks in Nashville who are being hit with a flood of historical proportions.

Vanessa Ryan, Lee Peek and Nikki Montgomery have a lot more coverage of this story in their blogs.

After reading the aforementioned blogs, shooting a quick text of "REDCROSS" to 90999 to make a $10 donation that goes directly to helping those in Nashville seems like a pretty cool thing to do.

Your TTPK Hint for yesterday is:  "an exam"

Your Blog Keyword for today is: "NashvilleneedsU"

Be Cool,

TS