Yesterday, I told you that a couple of commercials that I wrote, produced and voiced are up for "Best Commercial of 2009" awards from the Wisconsin Broadcasters Association.

Today, I'll be sharing the second commercial with you.

It's for an operation called Fitness On Demand.  The Account Exec who was managing the account at the time told me that "She [the owner] likes the term 'junk in the trunk' and she wants something really music heavy.  Just go nuts with it."

"Go nuts with it," is music to my ears.

Having been exposed to the era of "booty rap" that brought us the sounds of Tag Team, Wrex-N-Effect, 2 Live Crew, etc., I had an idea that I thought would fit the bill.

Once I found the right music for the ad, I wrote the lyrics.  It was pretty tough to keep a straight face while recording it.  All of the little ad lib parts that you hear popping up throughout the ad are outtakes.  I just cut them up and sprinkled them in where appropriate.

The client loved the ad.  The station that it aired on actually got requests for it.  Now THAT'S the sign of a catchy spot.

By the way, I can write effective stuff for your business too.  Call 842-1672 to get started.  I'm ready to "go nuts with it" whenever you are.

Your TTPK Hint for yesterday is:  "Ouch!"

Your Blog Keyword for today is:  "MCTS".  It's good for 250 WDEZ Club Points until 1700 on 3/24/10.

Be Cool,

TS