For the second year in a row, commercials that I have written are up for awards from The Wisconsin Broadcasters Association.
Last year, a commercial that I wrote picked up the gold, and a commercial that I wrote, produced and voiced picked up the silver.
This year, both spots were written, produced and voiced by me with one voice appearance by WDEZ's Nikki Montgomery.
The first ad is for an outfit called Fright in the Night, a wicked cool haunted golf cart ride.
Every advertiser on our stations has their advertising schedules managed by what we call an account executive. The Account Executive for Fright in the Night is one of my faves, Sarah Keene.
Ready to have killer advertising made for your business
Sarah is really good at interviewing her clients and determining what their unique strengths are. Then, she hands the info off to me and lets me run wild with it. For this client though, a field trip was in order. Sarah and I headed off to Fright in the Night, spent an afternoon touring the trail and took a ride on that which truly separated Fright in the Night from every other haunted house on the market.
You can listen to the results in the player below. I love how the commercial paints a picture using sound effects. Nikki Montgomery postively nails her performance.
I hope you enjoy listening to it as much as I enjoyed creating it. I'll post the second commercial and its creation story tomorrow.
By the way, if you or someone you know would like an potentially award winning commercial made for your business, call Sarah or one of her teammates at 842-1672.
Your TTPK Hint for Friday is: "It's just not fair"
Your TTPK Hint for Sunday is: "It's over the engine"
Your Blog Keyword for today is "Nikki15scary". It's good for 250 WDEZ Club Points until 1700 on 3/23/10.