Monday: "The client wants to do something totally different sounding! Go crazy!"
Tuesday: "This looks cool! Go ahead and produce it!"
Wednesday: "This sounds great! I can't wait to play it for the client!"
Wednesday afternoon: "Uh, the client's unsure about this. Can we dial it back a bit?"
Thursday: "Still too out there."
Friday: "Can we just read their sales brochure on the air?"

Saturday and Sunday
Monday, a few months later: The client isn't seeing enough results from his ad and believes that radio sucks out loud as an advertising medium.
Tuesday: "This client wants to do something totally different sounding! Go crazy!"
[SIGH]

Your TTPK Hint for yesterday is: "ensnare"
Your Blog Keyword for today is the place where Sisyphus pushed his rock. It's good for 250 WDEZ Club Points until 1700 on 4/8/10.
Be Cool,
TS



Comments