You know that "harp" sound effect that accompanies a flashback sequence?  Imagine that's playing right now.

[SFX:  "FLASHBACK" HARP]

Back in the day before I went behind the curtain of the radio biz, I was a dude working a job and listening to the radio.  I mainly listened to a news/talk station, but when said news/talk station had a show I didn't like on, I would listen to a couple of music stations.  You know what I HATED on the music stations?  Commercials and talky DJs, in that order.

The fact that Cincinnati radio stations were playing up to 10 commericals in one break turned what would usually be a slight nusiance into something downright unbearable.  No joke.  10...commercials...in...a...row.

Luckily, our stations have policies in place that prevent that sort of nonsense.  Plus, I try to keep our locally written and produced commericals relevant to your needs and interests.

[QUICK AD-VICE NOTE:  Your commercials should always be about how you can address the needs and interests of potential customers, period.  You don't get someone to try your service by convincing them to love your company.  You get them to love your company by convincing them to try your service.]

As if that wasn't enough, some of the DJs had way too much "blah, blah, blah" and not enough "la, la, la" in their shows.

DJs that talked?  No problem, as long as they were saying something entertaining.

That's what I try to do whenever I open the mic on my shows.  Sometimes I even succeed, or so I'm told.

So what are WDEZ Club Keywords?  Well, if you're not a WDEZ Club Member, Keywords fall decidedly into the "blah, blah, blah category".  Back in my "Terry the Radio Listener" days, having my music stop for something like a Keyword would have bothered me if I wasn't a Club Member.

Don't worry.  I'm not going to stop doing Keywords.  What I am going to do is move them to a part of the show that's already in the "blah, blah, blah" category.  From now on, Keywords, Bonus Keywords, Terry's Triple Play Keywords, Terry's Keyword Comedy Clubs and any other Keyword shenannigans I come up with will happen immediately after the Weather in the hour in which they play.

This keeps the Keywords coming and the music flowing.  A win win for Club and non-Club members alike.

Your TTPK Clue for last night is:  "song"

Your Blog Keyword for today is "lalala".  It's good for 250 WDEZ Club Points until 1700 on 12/2/09.

Thanks for listening no matter which side of the Club/non-Club fence you sit on!

Be Cool,

TS