Target Marketing Genius! They are running a mini-movie campaign to showcase their fall line on the website http://fallingforyou.target.com/. Kristen Bell stars in the mini-movies as a design assistant vying to design the fall line. There are 3 of them to watch now and it concludes tomorrow live
The best part about it is that you can shop the styles while watching the films. Along the right side you simply click the heart on the items you like and it will add it to a favorite list for you to order from!
The clothes are amazing, but what's great is you can even choose make up and accessories!
I think this is a brilliant marketing tool for Target. I will be tuning in tomorrow at 6:30pm for the live conclusion. I think it actually starts at 6:45 but I don't want to miss it :)
Let me know what you think if you check it out.