Ruffles is launching a line of Ruffles Ultimate potato chips just for men. The chips will feature deeper ridges and more “manly” flavors like Kickin’ Jalapeno Ranch and Sweet & Smokin’ BBQ.
New brands of dips with “masculine” flavors (Beef N' Cheese and Smokehouse Bacon) will also accompany the chips.
The new flavors roll out across North America this month with the exception of the Beef N' Cheese dip which will become available in July.
Ruffles is following the lead of Dr Pepper 10:
Why would any company choose to market this way? Are you as a guy more likely to buy something that says it's just for men? Women, would you avoid buying a product just because they say it's not for you?