Danny Gokey signs endorsement deal with Wisconsin Vision

Monday March 8, 2010

Categories: American Idol, Christian music in mainstream

American Idol contestant Danny Gokey is known for more than just his singing story and personal story. The former worship leader is famous for his eyewear.

In a press release, Wisconsin Vision reports:

Former American Idol finalist and current country music recording artist Danny Gokey has signed a two-year marketing agreement with Wisconsin Vision, the state's largest independently owned optical company. For Gokey, known for his passion for eye wear, the signing is his first long-term endorsement deal and his first with a Wisconsin-based business. The agreement is Wisconsin Vision's largest-ever marketing investment and first use of a celebrity spokesperson.

Under the agreement, Gokey will wear up to 60 pairs of Wisconsin Vision glasses, be featured in Wisconsin Vision Milwaukee-area marketing campaigns including television and outdoor advertising and social media, and make personal in-store appearances.

The company's first television commercial and outdoor ads featuring Danny Gokey will appear in May. The Wisconsin Vision website will also feature documentary-style videos featuring Gokey.

Danny Gokey was the third runner up on American Idol, season 8, and captured viewer's hearts with the story of his late wife, Sophia. Gokey released his debut album, My Best Days, last week.

Danny says, "Milwaukee will always be home and supporting area-based businesses is important to me. I'm known for my eyewear. With Wisconsin Vision I will not only have the best in fashion, but also the most accurate lenses available made right here in Wisconsin by a family-owned company."

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