Hard to believe, but the majority of Super Bowl viewers enjoy the game’s ads more than the action on the field. According to results of a survey from The Nielsen Company, 51% of those questioned said they most enjoy the commercials that air throughout the game when compared to the Super Bowl game itself. 49% said that they enjoy the game more than the ads.
Ads that run early in the game are better remembered and better liked than those airing later in the game.
In the last five years, the biggest Super Bowl advertiser is Anheuser-Busch, which spent over $100 million on its Bud and Bud Light brands alone.
Results were based on a sample of over 25,000 households in Nielsen’s Homescan panel.