People for the Ethical Treatment of Animals, or PETA, posted a new billboard, which pictures an animal that's a cross between a dog and a turkey; it reads: "Kids: If You Wouldn't Eat Your Dog, Why Eat a Turkey?"

According to a PETA exec, "Kids love animals and if they thought about how turkeys feel pain and fear just as dogs and cats do, they'd trade in their drumsticks for Tofurky in a heartbeat.

"This Thanksgiving, families can give all animals something to be thankful for by sticking to humane, delicious vegan meals."

According to PETA, more than 40 million turkeys are killed in the U.S. every year for Thanksgiving dinners.

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