The Because Who Is Perfect campaign will display mannequins modeled after people with disabilities in storefront windows. Passers by will see these special mannequins donning the latest fashions alongside traditional mannequins. The goal of the campaign is to provoke reflection on the acceptance of people with disabilities. "Because who is perfect? Get closer." by Pro Infirmis, an organisation for the disabled documented the development of the mannequins and public reactions in this video.